Post by account_disabled on Mar 5, 2024 9:05:51 GMT
Did you know that there are different marketing strategies to be able to differentiate and classify the final consumers or retailers of your products? The sell in and sell out strategies are just an example of the many existing alternatives. Knowing the different strategies is important to determine sales action plans appropriate to each company's business and you have to take it into account when planning your distribution of products and services. Due to the globalization of markets and the internationalization of services and products, companies carry out operations in different parts of the world, with different clients and channels. Therefore, the need has been created to specify a specific strategy so that sales are carried out successfully . As one of the leaders of marketing, considered one of the greatest management philosophers of the 20th century, Peter Drucker , said : “The goal of marketing is to know and understand the customer so well that the product or service sells itself . ” And, to know our clients, we must think like them.
We can never forget the use that the client will give to our product and, therefore, when launching it on the market, we must always ask ourselves what its usefulness will be . It is at this point where two key concepts within Trade Marketing previously mentioned intervene: the sell in and sell out strategies . CTA - Text sell-out What are “sell in” and “sell out” strategies? The sell in and sell out strategies contribute to understanding the phenomenon of product flow Europe Mobile Number List and developing specific sales techniques to market each of them . On the one hand, sell in consists of sales made to intermediaries or retailers , that is, it is the amount of product that reaches these points of sale. This strategy encompasses the set of activities, techniques and tools that are carried out to promote the entry of a product into stores , as well as all the initiatives implemented by the manufacturer to encourage the distributor to insert and display a product or brand. Through these intermediaries, a company's products and services are made available to final consumers at its points of sale.
And it is from here when we talk about sell out . The sell out designates the number of sales or the quantity of products sold to final consum
ers that leave the intermediary sales points. This term refers to the activities, techniques and tools intended to encourage the purchase of the product by the final consumer and includes all actions intended to influence the consumer's behavior and their way of purchasing. It is worth mentioning that points of sale and retail stores play a very important role in this phase, since, to implement actions and effectively display products in stores, it is necessary to think about what the customer wants to receive. In this sense, it is essential to establish the appropriate image strategy , according to the needs of the different clients in the chain, in order to carry it out in all phases of the process. This involves knowing aspects such as the following: How does the target audience access your product? Online, physical store, etc.? What value does my product have for the target audience ? Is it innovative, useful, etc. the sale of products to these audiences is also different. In this sense, there are several qualitative differences between intermediaries or retailers and final consumers.